Mitsubishi All Set For India Return

In the Indian car market, a new car manufacturer is gearing up to enter the scene as Mitsubishi. According to a report from Nikkei Asia, the Japanese trading giant Mitsubishi Corporation is poised to venture into the Indian car business, securing over 30% stake in TVS Mobility, which operates its dealerships across the country. Leveraging the existing network of around 150 outlets of TVS Mobility, Mitsubishi will also open its showroom in India. Let’s delve into the company’s plans in detail.

Investment by Mitsubishi: Mitsubishi is estimated to invest between 5 to 10 billion yen (approximately $33 million to $66 million). Upon completion of the investment, Mitsubishi will deploy its workforce at dealerships. Under this partnership, TVS Mobility in India will segregate its sales department, with Mitsubishi holding over 30% stake in the unit. Benefiting from the current network of about 150 outlets of TVS Mobility, the company will establish its own stores. Under this partnership, this new company could become one of the largest independent car dealerships in India.

Promoting Electric Cars: The primary focus of the company’s dealership will be to expand the sales of Honda cars. Mitsubishi will lead negotiations with Japanese vehicle manufacturers to bring diversity to the lineup with Japanese car brands and models. Particularly, the dealership will feature electric vehicles (EVs), aligning with India’s plans to promote EV adoption.

Mitsubishi’s Objective: Despite being third in global car sales after China and the United States, India holds a prominent position in the sale of new cars. However, Japanese vehicle manufacturers have maintained a limited presence in the market, excluding Suzuki Motor. Through its new venture, Mitsubishi aims to capitalize on the demand for Japanese cars alongside local rivals.

So, Mitsubishi is all set to make its mark in the dynamic Indian car market, aligning with the country’s evolving automotive landscape and consumer preferences.

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